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Home: Blog--Guide to the Pundits' Guide

BLOG -- Guide to the Pundits' Guide

Thursday, April 9, 2009

UPDATED: Liberals Massively Outspent in 2008 Their Campaign Financial Return Confirms

[UPDATE: Since this post was first written, I discovered that I made a couple of transposition errors in the category data entries for the Liberal Party. They've been corrected now as follows: Leader's Tour should have read 2,481,430, rather than 828,447; Polls should have read 828,447 rather than 650,007; National Office should have read 650,007 rather than 439,143; Salaries should have read 1,181,479 rather than 351,104; and Professional Services should have read 351,104 rather than 2,481,430. Boy do I feel dumb. At least the totals and the main category of Broadcast Advertising were correct.]

The Liberal Party's 2008 Election Campaign Return confirms that the party was massively outspent by the Conservatives in last fall's general election campaign, particularly in the categories of Broadcast Advertising, Leader's Tour, and Other expenses, although they did pay more for Polling and Professional Services Other Advertising.

According to the party's campaign return, which has just been posted on the Elections Canada website, Liberals spent just 72.6% of their national spending limit, confirming the mid-campaign reporting by John Ivison, who wrote in last September 27th's National Post that party officials had decided to strongly curtail national spending, even though they had planned to spend the limit as late as six weeks before.

The only outstanding major party return is that of the NDP, which had decided to spend the national limit for the first time ever. [UPDATE: A party spokesperson told La Presse Canadienne tonight that they were submitted on Thursday, but had not as yet been posted on the Elections Canada website.] All registered party election campaign returns are due on Tuesday April 14.

Note that the other parties return comparisons are also reproduced from an earlier post below.

National Campaign Expenditures by Party and Category, 2008 General Election (corrected)

CATEGORYLib ($)
NDP ($)Grn ($)BQ ($)Cons ($)
Ads - Rad/TV5,827,650
1,579,1042,377,41810,266,344
Ads - Oth2,213,049
248,091402,646327,685
Leader's tour2,481,430
83,960578,9062,474,333
Polls828,447
88,247168,136274,240
Salaries1,181,479

115,404501,745866,261
Prof Services351,104
409,40579,1881,785,037
Travel439,143
74,030371,34957,820
Natl Office650,007
194,48820,709449,423
Other Off559,544
3,070379,5072,917,437

TOTAL
(%)
14,531,853
(72.6%)

2,795,800
(14.2%)
4,879,604
(96.3%)
19,418,580
(97.1%)
LIMIT20,014,303
20,063,430
19,751,4135,066,81119,999,231

Liberal spending on both Broadcast Advertising and Polling in 2008 represents a substantial decline from 2006, although National Office Other Advertising costs increased. Salaries declined in favour of Professional Services, a similar trend to that already noted for the Conservatives.

National Campaign Expenditures by Election and Category, Liberal Party (corrected)

CATEGORY1997 GE($)2000 GE($)2004 GE($)2006 GE($)2008 GE($)
Broadcasting970699662450


Television28380833508420


Ads - Rad/TV

757840681263055827650
Ads - Oth29590483522138258901713325722213049
Leader's tour16972422283346283678233873992481430
Polls

6415151057992828447
Salaries573160799542107630017096701181479
Prof Services143974197021252967138261351104
Travel453586429913468934364856439143
Natl Office547897382620313532645978650007
Rent, etc7844657227


Admin698278426455


Fund-raising284597253466


Misc21312576


Other Off

847075684097559544

National Campaign Expenditures by Election and Category, Green Party

CATEGORY1997 GE
($)
2000 GE
($)
2004 GE
($)
2006 GE
($)
2008 GE
($)
Broadcasting00


Television00


Ads - Rad/TV

25,5686,4851,579,104
Ads - Oth0497150,366133,604248,091
Leader's tour0011,87396,45083,960
Polls

30,2281,49888,247
Salaries01,280217,374438,102115,404
Prof Services094420,27677,577409,405
Travel09479,41416,77974,030
Natl Office0033,081116,229194,488
Rent, etc00


Admin012,997


Fund-raising00


Misc01,082


Other Off

024,2553,070

TOTAL
(%)
0
(0.0%)
17,747
(0.4%)
498,179
(2.8%)
910,979
(4.9%)
2,795,800
(14.2%)
LIMIT3,154,376
4,888,177
17,593,925
18,278,279
19,751,413


National Campaign Expenditures by Election and Category, Bloc Québécois

CATEGORY1997 GE
($)
2000 GE
($)
2004 GE
($)
2006 GE
($)
2008 GE
($)
Broadcasting8,4300


Television10,6504,049


Ads - Rad/TV

1,443,4071,434,5612,377418
Ads - Oth375,472451,218977,687844,669402,646
Leader's tour109,572375,999389,041577,432578,906
Polls

56,76157,512168,136
Salaries478,805522,512678,143558,132501,745
Prof Services147,20762,609274,539145,36579,188
Travel47,04281,533108,603113,643371,349
Natl Office237,042255,09581,99780,93420,709
Rent, etc7,67114,466


Admin75,57276,787


Fund-raising132,034124,425


Misc00


Other Off

497,353715,382379,507

TOTAL
(%)
1,629,497
(54.0%)
1,968,692
(58.2%%)
4,511,087
(98.2%)
4,527,630
(96.8%)
4,879,604
(96.3%)
LIMIT3,019,087
3,383,175
4,591,7484,676,677
5,066,811


National Campaign Expenditures by Election and Category, Conservative Party (incl. Reform Party and Canadian Alliance pre-2004)

CATEGORY1997 GE
($)
2000 GE
($)
2004 GE
($)
2006 GE
($)
2008 GE
($)
Broadcasting7,0966,918


Television2,784,6156,248,111


Ads - Rad/TV

5,875,7648,786,10810,266,344
Ads - Oth411,0371,312,0421,402,240388,284327,685
Leader's tour1,157,7091,018,3633,780,4323,014,3672,474,333
Polls

341,260697,105274,240
Salaries113,670
179,655
549,975874,434866,261
Prof Services0
32,6973,900,1052,741,4131,785,037
Travel202,157377,50157,48590,35457,820
Natl Office153,68072,945467,964668,330449,423
Rent, etc13,460159,878


Admin21,545179,615


Fund-raising56,76481,923


Misc0
0



Other Off

909,033758,7832,917,437

TOTAL
(%)
4,921,733
(57.9%)
9,669,648
(76.5%)
17,284,257
(98.2%)
18,019,180
(98.6%)
19,418,580
(97.1%)
LIMIT8,503,058
12,638,257
17,593,925
18,278,279
19,999,231

The Animal Alliance Environment Voters Party has also filed a return showing total spending of $7,341.65 out of a limit of $272,020.62 based on the 4 Ontario ridings in which they ran candidates. And the Communist Party's return reports total spending of $11,389.27 out of a limit of $1,599,036.87 based on the 24 ridings where they fielded candidates.

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2 Comments:

Anonymous Agent Smith said...

Isn't the campaign limit 20 million? If so both the Liberals and NDP went over. The Block squandered 5 million tax payer dollars. The Conservatives by contrast were almost bang on - a hair under. Good for them for abiding by the law.

Sanctions must be levied on the scofflaws.

April 9, 2009 3:52 PM  
Blogger The Pundits' Guide said...

My dear Agent S.,

The limits for each party are determined by the number of voters in the seats in which they had endorsed candidates on the ballot.

The Liberal Party ran 307/308 candidates, and the NDP ran 308/308 candidates.

Thus the Liberals' national party spending limit was $20,014,303, while the NDP's was slightly higher at $20,063,430.

The NDP return is not yet available at the Elections Canada website (parties have until Tuesday April 14 to submit those returns).

The Liberal return reported expenditures of $14,531,853, or 72.6% of their spending limit.

The Conservatives, as you say, spent $19,418,580 or 97.1% of their national spending limit of $19,999,231, based on the 307 ridings in which they ran candidates.

Take another look at those tables, as I believe you will find your first impression was mistaken in those regards.

Thank you for reading and for commenting.

April 9, 2009 4:07 PM  

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